SVCC
Swami Vivekananda Cultural Centre
Swami Vivekananda Cultural Centre
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Dear Friends,
I'm delighted to present Yoga Net to you all.
A unique platform and network for connecting Yoga teachers, practitioners and enthusiasts and also a spiritual space where cultures meet to achieve holistic wellbeing through the science and ancient wisdom to create a unison of body, mind and soul.
I also want to take this opportunity to introduce Swami Vivekananda Cultural Centre here. SVCC is located in São Paulo, Brazil, and was inaugurated on May, 25, 2011. It represents the Indian Council for Cultural Relations (ICCR) and aims to promote India's rich culture and heritage and foster cultural exchange between India and Brazil. SVCC offers regular free of charge Yoga classes, to which everyone is invited to attend. For more information on that, please consult the "Classes" tab on this website.
We have introduced many innovative projects at SVCC in the last two and a half years to achieve these objectives.
Now let’s talk a bit about these flagship projects!
Experience India Day (#EID), which is engineered to provide immersive cultural experiences to universities and schools, is gaining momentum. EID connects students of all levels with Indian culture, enhancing their cultural understanding and appreciation. The project is already a huge success.
Our project #CampusConnect strengthens academic and cultural ties between India and universities. Now functional in 19 universities, the initiative highlights India's diversity and promotes educational exchanges, enriching and connecting the academic community with SVCC.
#IndiaInYourLibrary takes Indian culture and knowledge into libraries. This project enhances community knowledge about India through access to Indian literature, films, and cultural resources. SVCC has reached several libraries, and we established a new Bharat Corner in Piracicaba municipal library during Bharat Week last year.
#IndiaFest celebrates Indian culture through music, dance, cuisine, and crafts in various cities. The festival fosters cultural exchange, presenting vibrant Indian traditions to Brazilian communities. We are reaching new municipalities and cities every quarter through India Fest. Beyond this, our free regular classes on Yoga, Tabla, Hindi and Odissi dance are attracting numbers of students.
I also wish to thank you for liking our social media channels so much with your following and engagement.
I am amazed to observe the striking similarities - social, cultural and economic - between the two countries. It seems that person-to-person connections are almost organic and natural if the cultures are well presented and comprehended, and SVCC will leave no stone unturned in its effort to do so!
Plurality, intellectual standards, vibrancy, colours, food, and even the aspirations of people are part of the common metrics of bilateral ties, which are vast and extensive. The deep interest of Brazilians in Indian culture is truly impressive. Indian spiritualism has deep roots here, and music, art, and other performing arts are also profound areas of appreciation. SVCC is determined to delve deeper and present an authentic image of emerging India, its civilizational culture and its growing modern economy in the context of creating genuine people-to-people and cultural bonds following the Indian philosophy of Vasudhaiva Kutumbakam (world is one family).
Yoga is now an integral part of well-being in Brazil. This platform will further strengthen this concept.
Therefore, I hope and believe you all will connect with this platform Yoga Net and continue your journey with us through Yoga! Namaste!
Dr. Jyoti Kiran Shukla
Director SVCC